Find out how people really networking online
By Ian Hendry at 23 September, 2008, 9:00 am
Do you want to know how other small business owners, sales, marketing and purchasing professionals network? How much time and money they spend doing it? Whether they prefer face to face or online networking? Whether they are closing business through their Tweets and other online activities? And whether they’d suggest you follow their lead?
Please give [...]
Is the word “social” stigmatising Web 2.0?
By Ian Hendry at 10 September, 2008, 2:10 pm
I’ve thought about it and the social web isn’t social at all.
I have just had an interesting conversation with fellow SociallyMinded blogger Matthew Brazil about some changes we’ve made to the WeCanDo.BIZ website this week. The changes were made necessary by a small number of users on our system incorrectly using (perhaps by choice) a [...]
Tweeting for business - can it work?
By Ian Hendry at 5 September, 2008, 7:32 pm
Twitter can be used for business, claims many an author and SEO expert. But can it really?
I must admit up front that I remained a Twitter sceptic for a long time. To me, “tweeting” seemed little more than a pointless instant message sent out to the ether, with no knowledge of who was reading it [...]
Target smart. Not social.
By Gennefer Snowfield at 20 August, 2008, 3:05 am
I still find it funny when I hear self-proclaimed ’marketers’ and ‘community experts’ say things like, ‘what’s your social media strategy?’ or ‘you have to use social media to build your community.’
Social media is a tactic. Not a strategy.
And contrary to popular belief, it is not the only way to build a community or strengthen relationships with your [...]
Popularity or Bust: Is Social Media Just Another Clique Maker?
By Gennefer Snowfield at 28 July, 2008, 1:31 pm
Popularity has been a part of our lives since long before the social web.
People have always sought out the most popular products, movies, music — and even friends — in their quest for acceptance and to be part of the ‘clique.’ In fact, we’ve built an entire culture around it.
Um, hello, pop[ular] culture.
Pop[ular] music.
Pop[ular] art.
Pop[ular] [...]