Is the word “social” stigmatising Web 2.0?

I’ve thought about it and the social web isn’t social at all.
I have just had an interesting conversation with fellow SociallyMinded blogger Matthew Brazil about some changes we’ve made to the WeCanDo.BIZ website this week. The changes were made necessary by a small number of users on our system incorrectly using (perhaps by choice) a [...]

The ‘Social Media Monitoring’ series - Part One

‘Radian6 - Social Media Monitoring and Engagement Platform’

I am often asked what Social Media Monitoring is.  It is also given other names such as
- Social Media Metrics
- Social Media Measurement
- Social Media Analysis
and so on…
We like to call it ‘Social Media Monitoring AND Engagement’ as the monitoring element is not the end of the story.  [...]

Is the press giving European Web 2.0 businesses a raw deal?

Is it just me, but does anyone else think that the technology and mainstream press seems to cover only Facebook, LinkedIn, Twitter and other Silicon Valley startups, in spite of some highly innovative Web 2.0 enterprises in Europe?
I remember this sort of thing happening during the Dot Com bubble of the late 90s: “The Valley” [...]

Target smart. Not social.

I still find it funny when I hear self-proclaimed ’marketers’ and ‘community experts’ say things like, ‘what’s your social media strategy?’ or ‘you have to use social media to build your community.’
Social media is a tactic.  Not a strategy.
And contrary to popular belief, it is not the only way to build a community or strengthen relationships with your [...]

Popularity or Bust: Is Social Media Just Another Clique Maker?

Popularity has been a part of our lives since long before the social web.
People have always sought out the most popular products, movies, music — and even friends — in their quest for acceptance and to be part of the ‘clique.’ In fact, we’ve built an entire culture around it.
Um, hello, pop[ular] culture.
Pop[ular] music.
Pop[ular] art.
Pop[ular] [...]