Today’s online environment means that organisations have the unique ability to enhance their strategy and to better inform day-to-day operations and decision making through social media data.

Software technologies and analytics enable fast and comprehensive data collection and clever segmentation by language, location and media type. To complement the data gathered advanced algorithms can automatically indicate general sentiment towards a brand, product, service or issue.

SociallyMinded’s team of experienced data analysts help clients exploit this data more effectively through a range of comprehensive reporting solutions. Monthly, weekly or 24hr reports can asses a brand profile across the social spectrum, highlight competitor activity, help manage a crisis or keep track of your industry. All reports produce new insights and uncover trends as they appear.

We use robust research methodologies and analytical rigour to produce actionable insight which clients can readily understand and use to focus their efforts where it matters. Using SociallyMinded’s professional services means that as a client you will have access to bespoke reports, from foundational benchmark assessments of brand presence in social media, to advanced quantitative statistical- and technical qualitative social network analyses.