Overview

Exploiting the Social Web for business benefit

With the rising popularlity of social media and social networking, businesses are looking to exploit new Web tools to bring them closer to customers and help drive sales.

The combined theory sessions and hands-on workshop format of this training day guide business leaders through the minefiled of so-called Web2.0 sites and applications, providing specific examples and guidance on establishing an effective presence to assist with customer conversation with the least amount of work or cost and greatest possible return.

Agenda

9.30am - 11.30am - Session 1:

1. What is Social Media?
2. Why is it important?
3. A presence on the best supported social media and networks
4. Listening to the conversation
5. Participating in the conversation

11.45am - 12.30pm - Session 2:

1. Social Media Marketing Strategy
- Blogs, Micormedia, Images, Video, Forums, Networking
2. Marketing / Sales / Customer Service - an integrated strategy
3. Tracking activity and getting an ROI

1.30pm - 3.00pm - Session 3 - Workshop Environment

Tools / Utilities
1. Twitter for beginners
2. Automating Tweets and other content
3. Social Bookmarking and sharing
4. Social Networks for business benefit
5. Forums and readers
6. Blogs - authoring and commenting
7. Free basic monitoring tools
8. More sophisticated Social Media Monitoring tools

3.15pm - 5.00pm - Session 4 - Workshop Environment

Putting it all together: Registering and using:
1. Twitter and Friendfeed
2. Digg and other social bookmarking/sharing tools
3. Facbook and MySpace
4. LinkedIn, Plaxo and WeCanDo.BIZ
5. Forums, RSS feeds and readers
6. Wordpress and Blogspot
7. Google Alerts and Analytics
8. Radian6 and other Social Media Monitoring tools

Speakers

Matthew Brazil – CEO/Founder 6Consulting

Matthew has worked with and consulted some of the UK’s leading businesses on Sales, Marketing and Customer Service transformation. He is the CEO & Founder of 6Consulting, the UK’s leading Social Media Monitoring and Engagement Specialist and founder of SociallyMinded.co.uk.

Ian Hendry – CEO/Founder WeCanDo.BIZ
Ian’s career in networking technologies spans more than 20 years, from the first inter-office IP networks in Cambridge in the late 80s, through peer to peer networks in the 90s and on to web-based business-focused social network WeCanDo.BIZ in 2008. He uses over 30 social media tools and blogs regularly for SociallyMinded.co.uk on the use of social networks in business.

Sponsors

Key Learning Points

• Zero effort social media
• Top 10 things to listen for in social media conversations
• Tools you can use, free and paid for
• Putting it all together – a top level social media strategy

Who Should Attend

• Marketing Managers / Directors
• Communication Managers / Directors
• Sales Managers / Directors
• Customer Service Managers / Directors
• Senior Executives (MDs CEOs)

Location

‘The Moller Centre’ Cambridge, UK

Click here for location map

Cost

Booking Details

1. Please either complete the form below
2. Download the Event details and booking form here
3. email events@sociallyminded.co.uk or call +44 (0) 1223 911365