Social Media
Target smart. Not social.
By Gennefer Snowfield at 20 August, 2008, 3:05 am
I still find it funny when I hear self-proclaimed ’marketers’ and ‘community experts’ say things like, ‘what’s your social media strategy?’ or ‘you have to use social media to build your community.’
Social media is a tactic. Not a strategy.
And contrary to popular belief, it is not the only way to build a community or strengthen relationships with your [...]
Popularity or Bust: Is Social Media Just Another Clique Maker?
By Gennefer Snowfield at 28 July, 2008, 1:31 pm
Popularity has been a part of our lives since long before the social web.
People have always sought out the most popular products, movies, music — and even friends — in their quest for acceptance and to be part of the ‘clique.’ In fact, we’ve built an entire culture around it.
Um, hello, pop[ular] culture.
Pop[ular] music.
Pop[ular] art.
Pop[ular] [...]
Twitter - again!!
By 6Consulting at 24 July, 2008, 3:45 pm
Ian Hendry, one of our Socially Minded resident bloggers has posted about Twitter on ZDNet, http://tinyurl.com/6rnwbv - take a look
Read More >>LinkedIn launches Spanish version, but far from its internationalisation
By Ian Hendry at 24 July, 2008, 10:39 am
Business focused social networking LinkedIn has announced that it now has a Spanish version available.
But if anyone is seeing this as a nod towards internationalisation, it isn’t really. Spanish is the least they could do to ensure a real presence in their domestic market, the US, given the number of people who speak only Spanish [...]
Facebook Connect launched with first 24 partner sites
By Ian Hendry at 24 July, 2008, 10:33 am
Some months after it was first announced, Facebook Connect has been formally launched at the Facebook F8 developer conference with the first 24 partner sites announced. These include Digg and Twitter (and award to first partner to bring it down goes to…).
Facebook Connect is the ability to port your friends list to other sites. From [...]