Gennefer Snowfield

Is Microsoft the Pepsi of Technology?

There’s been a lot of buzz around the new Seinfeld/Bill Gates Microsoft commercial, so I thought it only right that I chime in with my two cents on the topic, which, interestingly, is about all that spot was worth though I believe they paid Jerry Seinfeld a jillion dollars.*
*give or take a jillion

Aside from the [...]

Target smart. Not social.

I still find it funny when I hear self-proclaimed ’marketers’ and ‘community experts’ say things like, ‘what’s your social media strategy?’ or ‘you have to use social media to build your community.’
Social media is a tactic.  Not a strategy.
And contrary to popular belief, it is not the only way to build a community or strengthen relationships with your [...]

Social Networking: Is It Too Late To Innovate?

274,000,000,000.
That’s how many users are currently on social networks worldwide. (Source: WikiAnswers, 2007. http://wiki.answers.com/Q/How_many_people_use_social_networking_sites_worldwide)
The number is staggering.
There are more users in the Webosphere than there are in some major metropolitan cities — even entire countries.  So, it’s no wonder that a new social networking site seems to pop up daily, all vying for a piece [...]

When You’re Dealing with Twits, You Might as Well Call It Quits.

Well, it looks like the time has come to call it quits on Twitter for me and thousands of others affected by this latest glitch of epic proportions.  Although still referring to these supreme failures as simply ‘glitches’ is comical.  Absurd even.
Yesterday, via their status update blog (that ironically resides on Tumblr), the Twitter ‘technical’ crew [...]

Social Schmocial. It’s All About the Relationship.

It seems that lately there’s been a lot of negative commentary around social media, and people prattling on about how it’s ‘dead’ and the ‘movement is over’ and ‘the petal has come off the rose.’ (That last one is courtesy of Amanda Chapel, using ‘her’ in-your-face-PR-prowess to publish, propagate and proliferate her own agenda on [...]