Author Archive
Is Microsoft the Pepsi of Technology?
By Gennefer Snowfield at 6 September, 2008, 3:16 am
There’s been a lot of buzz around the new Seinfeld/Bill Gates Microsoft commercial, so I thought it only right that I chime in with my two cents on the topic, which, interestingly, is about all that spot was worth though I believe they paid Jerry Seinfeld a jillion dollars.*
*give or take a jillion
Aside from the [...]
Read More >>Target smart. Not social.
By Gennefer Snowfield at 20 August, 2008, 3:05 am
I still find it funny when I hear self-proclaimed ’marketers’ and ‘community experts’ say things like, ‘what’s your social media strategy?’ or ‘you have to use social media to build your community.’
Social media is a tactic. Not a strategy.
And contrary to popular belief, it is not the only way to build a community or strengthen relationships with your [...]
Social Networking: Is It Too Late To Innovate?
By Gennefer Snowfield at 29 July, 2008, 5:05 pm
274,000,000,000.
That’s how many users are currently on social networks worldwide. (Source: WikiAnswers, 2007. http://wiki.answers.com/Q/How_many_people_use_social_networking_sites_worldwide)
The number is staggering.
There are more users in the Webosphere than there are in some major metropolitan cities — even entire countries. So, it’s no wonder that a new social networking site seems to pop up daily, all vying for a piece [...]
Popularity or Bust: Is Social Media Just Another Clique Maker?
By Gennefer Snowfield at 28 July, 2008, 1:31 pm
Popularity has been a part of our lives since long before the social web.
People have always sought out the most popular products, movies, music — and even friends — in their quest for acceptance and to be part of the ‘clique.’ In fact, we’ve built an entire culture around it.
Um, hello, pop[ular] culture.
Pop[ular] music.
Pop[ular] art.
Pop[ular] [...]
When You’re Dealing with Twits, You Might as Well Call It Quits.
By Gennefer Snowfield at 24 July, 2008, 4:07 pm
Well, it looks like the time has come to call it quits on Twitter for me and thousands of others affected by this latest glitch of epic proportions. Although still referring to these supreme failures as simply ‘glitches’ is comical. Absurd even.
Yesterday, via their status update blog (that ironically resides on Tumblr), the Twitter ‘technical’ crew [...]